Spotify Is Testing In-app Voice Search Engadgetengadget
Spotify has been testing a new feature on a small number of users - a new voice interface. This voice interface would allow you to open the Spotify app and hit a mic button which would prompt you to make a voice command like 'Play my discover weekly', or 'listen to my workout playlist'. A native voice search is being tested in the iOS app, pointing towards future integration with a Spotify-built smart speaker. Spotify did test a driving mode about eight months ago, but this.
Spotify has been doing a lot of work to compete in the aggressive music streaming industry. After years of planning, the company finally launched its service in India with a plethora of different plans to choose from. They have gone on an outright attack on Apple for their practices in allegedly hindering competition in favor of Apple Music. To continue competing, they need to invest in other areas and that’s exactly what they’re doing. They recently started testing voice-enabled advertisements for a limited number of users in the U.S.
Hardly anyone enjoys advertisements these days but it can be quite difficult to avoid completely. Even if you aren’t actively going out of your way to avoid ads then you might find yourself becoming blind to them on websites. Even multimedia ads on services like Spotify, YouTube, cable TV, etc. get ignored as soon as the user detects they have started playing. So advertisers are always looking at techniques to engage with the user in new and unique ways. Spotify has enough confidence to test voice-enabled ads on mobile and some in the United States may be coming across them right now.
The idea is to provide a way for the user to engage back with the advertiser by taking action on a particular ad. For Spotify users, this would result in the user hearing an ad and saying a voice command to act upon that ad. This action could be anything like a current test by Axe Body Spray and Spotify Studios trying to direct users to the Spotify Original podcast, Stay Free: The Story of the Clash.
Another that is currently being tested will direct the user to a branded playlist on Spotify related to an Axe Body Spray ad campaign. We can see how this can continue expanding into product purchases if they end up receiving some positive results from initial testing.
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Source: TechCrunchThe post Spotify is testing voice-enabled ads for Android and iOS users in the US appeared first on xda-developers.
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You can create a link to it in your Dock by clicking and dragging the icon. /old-spotify-version-mac.html. But you may need to reenter it when the software gets updated every now and again.Spotify is now stored in your Applications folder. .If the warning dialog box appears, click Authenticate, enter the administrator’s username and password in the text boxes provided, and then click Log In to approve the process and install the program.A dialog box may appear, asking whether Spotify can access your keychain.(Recommended) Click Allow to give Spotify access to your keychain.Your keychain can save you from having to enter the administrator password every time you open the program.
Spotify had said during its recent earnings call with investors that the company was increasing its investment in voice technology. So it shouldn’t surprise anyone now that it has launched voice-enabled advertisements. It’s testing them out on mobile devices on a limited state in the United States.
The voice-enabled ads will encourage the user to provide a verbal command in order to perform an action on the ad’s content. These audio ads will initially usher visitors to a branded Spotify podcast or playlist.
The first few voice ads that are being tested currently include ads from Spotify Studios and Unilever’s Axe. For example, the ad for the latter provides a branded playlist on Spotify that’s related to the Axe brand.
Spotify will serve these voice ads to a limited number of its free mobile listeners in the United States during the test period. The ads will also only be served to those that have enabled voice controls in Spotify. Users that rely on the app’s in-app voice assistant to discover music, for example, already have this feature enabled.
It will allow users to opt-out of these ads, this can be configured from the “Voice-Enabled Ads” section of the Settings menu. That’s also where they can revoke the microphone access for the app.
Spotify Is Testing In-app Voice Search Engadget Engadget App
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